25 CENTS A PEEK

To the untrained eye this marquee contains no pun at all. It is just a straightforward advertisement for a cheap peep show. But to the veteran voyeur it contains a secret message. Observe. First convert 25 to roman numerals and CENTS to the abbreviated C. You now have XXVC A PEEK. Next, reversing it gives you KEEP A CVXX. Now if you split CVXX into CV XX and convert CV to proper roman numerals (XCV) and reverse just that, you have KEEP A VCX XX. Or, KEEP A V(iagra) C XXX. Q.E.D. TITTAYS! That’s right, eat her edible shorts Will Shortz.

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