HUMP FEST

If the measurement of a bawdy pun is the amount of adult topics it can pack into as few words as possible, then this marquee is among the elite. Let’s tally them up. There is the skewed allusion to Hemp Fest, Seattle’s annual gathering of illicit cannabis plants. There is the blunt reference to screwing (preferably of a nubile Lusty Lady miss by an idealized version of yourself). And there is the playful foreshadowing of the upcoming HUMP film festival, a cornucopia of pornographic delights. Altogether, that amounts to an unheard of 1.3 taboos per word. And this means that the busy passerby only needs to scan two words to get his daily allowance of indecency. Now that’s peek efficiency.

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